MEGAKRUNCH PRESS KIT

Free to use in coverage of MEGAKRUNCH. Spell it MEGAKRUNCH, one word in caps, and keep the underscore in Pixel_Encoder.


IN ONE LINE

MEGAKRUNCH makes plugins for After Effects and Premiere Pro that wreck footage on purpose.


IN ONE PARAGRAPH

MEGAKRUNCH is a one-person plugin company that started in New York in 2020. Its five native plugins for After Effects and Premiere Pro (Pixel_Encoder, Dither Decay, Glitch Control, CRT Converter, and Hacksaw) each break the image a different way: into pattern tiles, dithered pixels, glitch slices, a CRT screen, or random displacement. Every plugin is a one-time purchase with free updates, sold at megakrunch.com and on aescripts.


BRAND

Colors: off-black #181818, cream #EDE5D8, red #77101C.
Typeface: Erbaum.
The M icon and the avatar are the profile mark.
One-line wordmark for horizontal (16:9) uses; stacked MEGA / KRUNCH for square and vertical uses.


HOW THE FOLDERS WORK

logos/            The MEGAKRUNCH wordmark on one line (horizontal uses) and stacked (square and vertical uses), each as PNG and vector SVG, cream for dark backgrounds and dark for light backgrounds. Also the "M" icon and the avatar (PNG and vector SVG).

One folder per plugin, each with three folders:
  product-image/  The plugin's product image: 16x9 (1920x1080), 1x1 (1080x1080), 4x5 (1080x1350), and 9x16 (1080x1920).
  stills/         Five frames of the plugin's output, with no added type.
  clips/          Five short silent clips of the plugin's output (H.264 MP4). A file marked "comparison" shows the footage before and after the effect.

Trailers are on the MEGAKRUNCH YouTube channel.


FILE LIST

logos/
  MEGAKRUNCH-avatar.png
  MEGAKRUNCH-avatar.svg
  MEGAKRUNCH-icon.png
  MEGAKRUNCH-wordmark-cream.png
  MEGAKRUNCH-wordmark-cream.svg
  MEGAKRUNCH-wordmark-dark.png
  MEGAKRUNCH-wordmark-dark.svg
  MEGAKRUNCH-wordmark-stacked-cream.png
  MEGAKRUNCH-wordmark-stacked-cream.svg
  MEGAKRUNCH-wordmark-stacked-dark.png
  MEGAKRUNCH-wordmark-stacked-dark.svg

pixel-encoder/
  clips/
    pixel-encoder-clip-01-satellite.mp4
    pixel-encoder-clip-02-pattern-offset.mp4
    pixel-encoder-clip-03-hypnosis.mp4
    pixel-encoder-clip-04-thermal.mp4
    pixel-encoder-clip-05-error.mp4
  product-image/
    pixel-encoder-16x9.png
    pixel-encoder-1x1.png
    pixel-encoder-4x5.png
    pixel-encoder-9x16.png
  stills/
    pixel-encoder-still-01-satellite.jpg
    pixel-encoder-still-02-pattern-offset.jpg
    pixel-encoder-still-03-hypnosis.jpg
    pixel-encoder-still-04-thermal.jpg
    pixel-encoder-still-05-error.jpg

dither-decay/
  clips/
    dither-decay-clip-01-tea-cup.mp4
    dither-decay-clip-02-boxing.mp4
    dither-decay-clip-03-city.mp4
    dither-decay-clip-04-bullet.mp4
    dither-decay-clip-05-driver-comparison.mp4
  product-image/
    dither-decay-16x9.png
    dither-decay-1x1.png
    dither-decay-4x5.png
    dither-decay-9x16.png
  stills/
    dither-decay-still-01-tea-cup.jpg
    dither-decay-still-02-boxing.jpg
    dither-decay-still-03-city.jpg
    dither-decay-still-04-bullet.jpg
    dither-decay-still-05-driver-1bit.jpg

glitch-control/
  clips/
    glitch-control-clip-01-car-woman.mp4
    glitch-control-clip-02-alien-mesas.mp4
    glitch-control-clip-03-color-cycle.mp4
    glitch-control-clip-04-displacement.mp4
    glitch-control-clip-05-rgb-controls.mp4
  product-image/
    glitch-control-16x9.png
    glitch-control-1x1.png
    glitch-control-4x5.png
    glitch-control-9x16.png
  stills/
    glitch-control-still-01-car-woman.jpg
    glitch-control-still-02-alien-mesas.jpg
    glitch-control-still-03-color-cycle.jpg
    glitch-control-still-04-displacement.jpg
    glitch-control-still-05-rgb-controls.jpg

crt-converter/
  clips/
    crt-converter-clip-01-face.mp4
    crt-converter-clip-02-thermal-hand.mp4
    crt-converter-clip-03-runner.mp4
    crt-converter-clip-04-cockpit.mp4
    crt-converter-clip-05-coastline.mp4
  product-image/
    crt-converter-16x9.png
    crt-converter-1x1.png
    crt-converter-4x5.png
    crt-converter-9x16.png
  stills/
    crt-converter-still-01-face.jpg
    crt-converter-still-02-thermal-hand.jpg
    crt-converter-still-03-runner.jpg
    crt-converter-still-04-cockpit.jpg
    crt-converter-still-05-coastline.jpg

hacksaw/
  clips/
    hacksaw-clip-01-car.mp4
    hacksaw-clip-02-eye.mp4
    hacksaw-clip-03-face.mp4
    hacksaw-clip-04-musician.mp4
    hacksaw-clip-05-silhouette.mp4
  product-image/
    hacksaw-16x9.png
    hacksaw-1x1.png
    hacksaw-4x5.png
    hacksaw-9x16.png
  stills/
    hacksaw-still-01-car.jpg
    hacksaw-still-02-eye.jpg
    hacksaw-still-03-face.jpg
    hacksaw-still-04-musician.jpg
    hacksaw-still-05-silhouette.jpg


PRESS PAGE

https://megakrunch.com/pages/press


CONTACT

Press, reviews, and interviews: contact@megakrunch.com
